Why Is Steve Salit Smiling?

Meet Steve Salit, owner of Salit Auto Sales in Edison, NJ. I've bought many cars from Steve and his sons from his family-owned and operated used car dealership over the years. Recently, Steve's son Jerry, who runs their web site, asked me to take headshots of the sales team in anticipation of a redesign.

My suggestion: Rather than do a plain headshot in front of a plain background, let's do environmental portraits of each person sitting at the wheel of their favorite car on the lot. The Salits loved the idea.

So I got there on a blustery day that was on the way to becoming the coldest night in a long time. It had just stopped raining but was still dreary and cloudy. I started setting up my lights and camera when the sun came out, and although the wind was picking up and the temperature was dropping—fast—it was glorious light, and for a 45-minute window, shooting conditions were just right!

So, why was Steve smiling in the photo, above? Because all of a sudden, everything fell into place.  I was smiling, too.

Note: I specialize in location portraits that use the environment to help tell the story about the subject. If this is something you'd like done for your family or business, give me a call at 732-221-8748 or email me at masonresnick@gmail.com.